Modern Ways Ltd is a manufacturer of mineral supplements for ruminant livestock and distributes a wide range of other animal health products from a variety of partner companies.
Partners include Al Dahra Agriculture, Premier Nutrition, Devenish Nutrition, Wagg Foods and Bayer Animal Health among others. We market our products under different brands in different market segments and our own brands include Vital, Juu’go and Petpal.
Vital is a premium brand providing a high level of value addition through extension services and nationwide training on farm management and nutrition.
Juu’go is a budget brand providing livestock products at the lowest price point we can manage whilst still maintaining product quality.
Petpal is a companion animal brand, with a direct route to market through www.petpal.co.ke as well to more traditional trade customers.